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Anthony Lawson – Strategic Lending Adviser

Professional Summary

Email: anthony@financialdnagroup.com.au | Phone: 0414 744 516
Authorised Credit Representative No. 443815

With over 15 years of experience in financial planning and mortgage broking, Anthony Lawson specialises in helping individuals and families create strategic, goal-driven financial structures, with property as a key pillar. His approach integrates property investment with a holistic view of your financial world, including cash flow, debt management, superannuation, trusts, tax structures, risk protection, and long-term wealth creation.

Key Skills & Expertise

1. Property Wealth Planning

  • Strategic property investment planning aligned with lifestyle and retirement goals

  • Structuring portfolios for growth, tax efficiency, and borrowing optimisation

  • Advising on purchase strategies for both owner-occupiers and investors

  • Identifying and assessing development opportunities and risks

  • Collaborating with buyers’ agents, developers, and conveyancers

2. Financial Strategising

  • Cash flow optimisation and budgeting systems to support savings and investment goals

  • Superannuation structuring, including SMSFs with direct property investments

  • Retirement and transition-to-retirement strategies for income and asset management

3. Mortgage & Lending Strategy

  • Residential and investment lending, including complex structures and trust ownerships

  • Refinancing, debt consolidation, and equity release strategies

  • Loan structuring (offsets, redraw, fixed vs variable) to minimise interest and maximise flexibility

  • Lending solutions for self-employed and business clients

  • Extensive experience with banks, non-banks, and private lenders

4. Holistic Wealth Solutions

  • Identifying financial blind spots and integrating all aspects of advice

  • Collaborating with a trusted network of accountants, planners, and finance professionals

  • Family-focused planning: legacy, estate, and intergenerational wealth strategies

  • Aligning financial structures with personal goals — travel, education, and lifestyle aspirations

Approach & Philosophy

Helping Australians Align Money, Goals, and Strategy

Anthony believes wealth is not just about numbers, it’s about freedom, security, and living with purpose. His work combines smart financial strategies with mindset alignment, helping clients feel confident and empowered on their financial journey.

He aims to simplify the complex, provide clarity through structure, and connect people with the right tools, partners, and opportunities to accelerate their results.

Who Anthony Works With

With deep experience in finance advice and development finance, Anthony helps clients structure lending and wealth strategies that align with their broader goals, particularly when their needs fall outside the mainstream:

  • Tradies & Business Owners – turning strong income into structured lending outcomes, including SMSF and asset-backed lending

  • Young Families – securing funding for a home, renovation, or investment property while protecting cash flow and future borrowing capacity

  • Experienced Investors – managing complex lending and property strategies through trusts, companies, or SMSFs

  • Pre-Retirees – unlocking equity and refinancing to improve control and cash flow in the lead-up to retirement

  • Clients in Transition – navigating divorce, inheritance, or major asset changes with lending solutions that are strategic, sensitive, and sound

Our Commitment

At Financial DNA Group, every financial structure tells a story, your story. Anthony’s role is to help you design it with clarity, confidence, and long-term purpose.

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Why Choose Financial DNA Group?

Personalised Strategies for Your Goals

Make smarter financial decisions with advice tailored to your unique financial DNA, aligning your goals, behaviour, and strategy.

Personalised Strategies for Your Goals

Make smarter financial decisions with advice tailored to your unique financial DNA, aligning your goals and strategy.

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Access Expert Financial Guidance

From home loans to investments and cashflow management, choose financial solutions that suit your needs and lifestyle.

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FAQs About Financial DNA Group

Everything you need to know about who we are and how we help Australians achieve financial success

Financial DNA helps you understand your unique financial behaviour, beliefs, and decision-making style. Knowing this allows us to create strategies that fit who you are, not just your numbers.

Yes. We specialise in advising self-employed Australians, including home loans, refinancing, and investment strategies tailored to your situation.

We combine financial strategy with behavioural insights. Unlike banks, we focus on your unique financial DNA to create personalised solutions rather than one-size-fits-all products.

No. We provide guidance for a wide range of financial situations, including first home buyers, investors, and those looking to refinance or optimise cashflow.

Absolutely. We help clients reduce repayments, consolidate debt, unlock equity, and compare lenders for the best rates and features.

We design and manage tailored SMSF setups, investment strategies, and compliance plans, ensuring your super grows efficiently and aligns with your goals.

Our coaching focuses on improving money habits, mindset, and financial decision-making, helping you build confidence and achieve long-term goals.

You can schedule a free consultation via our website, by phone, or by email. We will match you with the adviser best suited to your needs.